LA PRAIRIE
LA PRAIRIE
LA PRAIRIE
ROLE
Art Direction/
3D/ AI/ Motion/ Video
OBSERVATION
OBJECTIVE
IDEA
La Prairie is an exceptional brand, but its visual world can sometimes feel distant, almost inaccessible. The Skin Caviar range holds a powerful promise: regeneration, luxury, and efficacy, but it struggles to become anchored in the daily lives of its clients.
La Prairie is an exceptional brand, but its visual identity can sometimes feel distant, almost inaccessible. The Skin Caviar range carries a powerful promise: regeneration, luxury, efficacy—yet it struggles to resonate with its clients' everyday lives.
Reinventing Skin Caviar's communication by bringing the brand into everyday life, without compromising its premium positioning. The challenge: creating a desirable and instinctive visual territory that is as enticing as it is reassuring.
Reinventing Skin Caviar's communication by bringing the brand closer to everyday life, without compromising its premium positioning. The challenge: to create a desirable and instinctive visual identity that inspires just as much as it reassures.
Place the range in an everyday fridge. A simple gesture that creates an immediate visual hook. The fridge evokes freshness, care, and ritual, speaking directly to Skin Caviar's regenerating promise. The visual identity remains sleek and luxurious, staying true to La Prairie's signature colours (white and blue), with a touch of mixed media added to bring authenticity to a brand that can sometimes feel cold.
Placing the range in an everyday fridge. A simple gesture that creates an immediate visual hook. The fridge evokes freshness, care, and ritual, speaking directly to Skin Caviar's rejuvenating promise. The aesthetic remains sleek and luxurious, true to La Prairie's signature colours (white and blue), with an added touch of mixed media to bring authenticity to a brand that can sometimes feel aloof. The result: branding rooted in reality, without losing an ounce of sophistication.
CLIENT
La Prairie
(unsolicited)
La Prairie
(unsolicited)
TOOLS
Illustrator/ Photoshop/
Premiere Pro/ Midjourney
