Comp
Comp
Comp
ROLE
Art Direction/ Branding/
Packaging/ 3D/ Motion/ AI
OBSERVATION
OBJECTIVE
IDEA
IDEA
Taking supplements in the morning is often the ritual people dread: a strong taste, an off-putting smell, a capsule that's hard to swallow. The result: we forget, we stop, and we never see the benefits. Yet, consistency is everything. Marine collagen is one of the most bioavailable forms available; rich in Type I collagen, it restores skin elasticity and supports deep hydration, but only if you actually take it.
Creating a marine collagen gummy brand that turns an often-overlooked routine into an eagerly anticipated moment. With neither the taste nor smell of collagen, it makes supplementation simple, effective, and desirable.
Creating a marine collagen gummy brand that turns an often-overlooked routine into an eagerly anticipated moment. With neither the taste nor smell of collagen, it makes supplementation simple, effective, and desirable.
"Because the best supplement is the one you actually take."
It all stems from this consumer insight: people forget to take their collagen because they dread it. The design response is twofold. Iconic packaging, designed to remain on display on the worktop rather than tucked away in a cupboard, with a shape depicting two stacked capsules, a symbol of marine collagen's two key benefits: elasticity and deep hydration. And a tasteless, odourless gummy format that turns the routine into a pleasure. The entire visual territory (identity, packaging, 3D, motion, and AI content) is built around this idea: making the product so desirable that there is no longer any excuse to forget it.
CLIENT
Comp
Comp
TOOLS
TOOLS
Illustrator/ Photoshop/ Blender/
After Effects/ Midjourney
