NORDEN WEALTH

NORDEN WEALTH

Art Direction/
UI/ Motion/ Branding

CONTEXT

OBJECTIVE

METHOD

The wealth management sector suffers from visual uniformity that contradicts its promise of excellence. Graphic codes are dated, interfaces opaque, and identities interchangeable.

Develop a comprehensive brand system: identity, UI, motion, and communication, for a high-end wealth management boutique, from the logo to the digital product.

Develop a comprehensive brand system: identity, UI, motion, and communication, for a high-end wealth management boutique, from the logo to the digital product.

Every visual choice stems from a clear intention. Charcoal reflects the exclusivity of a one-to-one service. Sage green embodies growth, being "in the green", in both a financial and a graphical sense. The abstract compass encapsulates the promise of guidance and direction. The modular dashboard, designed around a library of customisable widgets, brings transparency to life not just as a narrative, but as an experience.

CLIENT

Norden Wealth

Norden Wealth

TOOLS

Illustrator/ Photoshop/Figma/
After Effects/ Midjourney

ROLE

PROJECTS

CONTACT

Contact me

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