NORDEN WEALTH
NORDEN WEALTH

Art Direction/
UI/ Motion/ Branding
CONTEXT
OBJECTIVE
METHOD
The wealth management sector suffers from visual uniformity that contradicts its promise of excellence. Graphic codes are dated, interfaces opaque, and identities interchangeable.
Develop a comprehensive brand system: identity, UI, motion, and communication, for a high-end wealth management boutique, from the logo to the digital product.
Develop a comprehensive brand system: identity, UI, motion, and communication, for a high-end wealth management boutique, from the logo to the digital product.
Every visual choice stems from a clear intention. Charcoal reflects the exclusivity of a one-to-one service. Sage green embodies growth, being "in the green", in both a financial and a graphical sense. The abstract compass encapsulates the promise of guidance and direction. The modular dashboard, designed around a library of customisable widgets, brings transparency to life not just as a narrative, but as an experience.
CLIENT
Norden Wealth
Norden Wealth
TOOLS
Illustrator/ Photoshop/Figma/
After Effects/ Midjourney
ROLE








